The Whiskey Chronicles (in Buenos Aires)

The Whiskey Chronicles (in Buenos Aires)

Saturday, May 23, 2009

Chivas Coincidence?

I got to relive a bit of the Chivas life last week when the company invited me (as a journalist, not a former ambassador) to attend the press conference in Buenos Aires where they unveiled their latest ad campaign...the "Living the Chivas Life" ads are officially history, replaced by "Live with Chivalry." Not as catchy in my selfish opinion, but it was a nice touch that the TV ad was filmed here in Argentina. Check it out: